The platform is rolling out a new feature that allows them to cut down on the amount of artificial intelligence-produced content appearing in their streams. This move comes as the service disclosed that it now features more than 1 bn AI videos.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a widespread release. This shift comes amid a rise in content created by AI, driven by new content generation software.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing channels on a popular video site exclusively feature clips produced artificially. A significant portion of this content is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that a lot of users like content created using AI tools, ranging from digital art to informative clips, and we want to provide users the power to increase or decrease of that, depending on their own choices,” said a platform representative.
Volume and Proportions
TikTok announced that there are now 1.3bn videos on its service identified as made with AI. In total, over 100 m media items are submitted to the service every day, making AI content a relatively small part of its complete catalog.
Customizing Your Feed
Viewers will be able to limit or boost the volume of artificial media they view by accessing the content preference setting in the application and picking the AI content topic. Further subjects that currently be adjusted under the setting encompass current affairs, style, beauty, and movement.
Content Labeling and Policies
The platform’s policies oblige users to label “realistic” AI-made content, and it prohibits malicious fake videos of celebrities or crisis events. Any believable artificial content that is not labeled can be removed under its community policies.
Additionally, the service will henceforth attach an AI-generated watermark to content created with its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This measure is aimed to help prevent users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is furthermore introducing a $2m awareness program for professionals and groups to develop learning resources about ethical AI use. This program will benefit charitable organizations specializing in training programming and robotics.
Platform Protection
The platform has justified its content review process, during discussion over proposals to cut jobs for numerous content moderators in Britain. It is planning to reduce 439 jobs in its content moderation department in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive stated that people-led review would still have a role, but AI can protect employees by filtering out the most harmful content ahead of it has to be seen by people. The company announced a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
It is vital to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
